Identification with IDtrace - Unique and secure thanks to surface features

In a world full of products, it is crucial to be able to distinguish the genuine from the imitation. Together with our renowned partner Dynamic Element AG, we rely on IDtrace - an innovative technology that makes exactly that possible. And remains very close to the product.

Every surface of a logo or emblem - whether plastic, metal or cork - has individual, microscopic features. These are created naturally during the production process and are as unique as a fingerprint. With the help of artificial intelligence (AI), IDtrace captures these features and turns them into the digital identity of a product.

What does this mean in concrete terms?

• Item-Level Identification with IDtrace: Each individual product in a series - e.g. perfume 1 of 1000 - can be uniquely identified. This enables precise traceability and is an effective tool for detecting gray market activities.

• Invisible security: Identification is based on the natural surface structure - not on visible features or printed codes. This is what IDtrace does:

particularly secure, as the features cannot be detected or manipulated by counterfeiters,

particularly sustainable, as no additional materials such as chips or labels are required,

particularly brand-friendly, as the design of the product or packaging does not need to be changed.

• Long-term verifiability: Even if the surface changes due to ageing or use, the identity is retained - and can be checked again at any time.

• Consumer loyalty through trust: End customers can check the authenticity of a product themselves using their cell phone - for example via an app or a portal. This creates proximity to the brand and strengthens customer loyalty.

Trust begins with identification

IDtrace is not only a milestone in terms of product safety, but also a strong sign of transparency, sustainability and brand loyalty, because real closeness is created where trust grows - and that starts with identification.

Invisible features instead of visible codes - IDtrace sets new standards

In contrast to identification methods such as the SQR code - a visible, square code that contains information such as serial numbers or URLs and can be read using a smartphone or scanner - IDtrace is completely invisible.

The advantages are obvious:

• SQR codes are visible and can therefore potentially be manipulated or removed.

• IDtrace uses the natural surface structure of the product - invisible, non-copyable and not disruptive to the design.

• While SQR codes are usually applied to packaging or labels, IDtrace is anchored directly in the product itself - without additional materials or visible labeling.

IDtrace is a useful addition to existing solutions such as the SQR code - for applications where discretion, security and design integrity are paramount.

Note:

What is the SQR® code?

The SQR® code (Secure QR Code) is an advanced form of the classic QR code. It serves as a forgery-proof bridge between the physical product and its digital product passport. The so-called GS1 Digital Link is used to make product information, proof of origin or authenticity data securely and unambiguously accessible.

In contrast to conventional QR codes, the SQR® code:

• copy-proof, as it contains special security features,

• interactive, as it is directly linked to digital services such as product passports or authenticity checks,

• Customer-friendly, as it can be scanned with any smartphone.

The SQR® code is ideal for visible applications - such as on packaging or labels - and can perfectly complement IDtrace when both invisible security and visible interaction are required.