Privacy policy
Information on data processing for this website in accordance with Art. 13 EU General Data Protection Regulation (GDPR) when collecting personal data from the data subject
Data protection information (Version: GDPR 2.0 from 01.12.2021)
RATHGEBER GmbH & Co KG is responsible for this website and, as a provider of a teleservice, must inform you at the beginning of your visit about the type, scope and purposes of the collection and use of personal data in a precise, transparent, comprehensible and easily accessible form in clear and simple language. This content must be available to you at all times.
We attach great importance to the security of your data and compliance with data protection regulations. The processing of personal data is subject to the provisions of current European and national laws.
We would like to use the following data protection information to show you how we handle your personal data and how you can contact us:
RATHGEBER GmbH & Co. KG
Kolpingring 3
82041 Oberhaching
Germany
Commercial register no.: AG Mchn. A 8238
Managing directors: Andrea Schrägle, Andreas Schrägle
Phone: +49 89 613 007 99
Email: info@rathgeber.eu
Our data protection officer
Sven Lenz
Deutsche Datenschutzkanzlei - Datenschutzkanzlei Lenz GmbH & Co. KG
Bahnhofstraße 50
87435 Kempten
Germany
If you have any questions about data protection or other data protection concerns, please send an e-mail to the following e-mail address: datenschutz@rathgeber.eu
A. General
For better comprehensibility, we do not differentiate between genders. In the interests of equal treatment, the corresponding terms apply to all genders. The meaning of the terms used, such as "personal data" or their "processing", can be found in Art. 4 GDPR
The personal data processed on this website includes
- inventory data (e.g. names and addresses of customers),
- contract data (e.g. services used),
- usage data (e.g. pages visited on our website) and
- content data (e.g. entries in online forms).
B. Specific
Data protection information
We guarantee that we only process your data in connection with the processing of your inquiries and for internal purposes as well as to provide the services you have requested or to provide content.
Principles of data processing
We only process your personal data in compliance with the relevant data protection regulations. The legal bases are:
- Provision of our contractual services
- Processing is a legal requirement
- Existence of your electronic consent (e.g. registration for the newsletter)
- Enforcement of our legitimate interests
We would like to show you where the above legal bases are regulated in the GDPR:
| Processing for the performance of our services and implementation of contractual measures | Art. 6 para. 1 lit. b) GDPR |
| Processing for the fulfillment of our legal obligations | Art. 6 para. 1 lit. c) GDPR |
| Consent | Art. 6 para. 1 lit. a) and Art. 7 GDPR |
| Processing for the purposes of our legitimate interests | Art. 6 para. 1 lit. f) GDPR |
Data transfer to third parties
We would like to point out that data is transferred to third parties.
Your data will only be passed on to third parties within the framework of the legal requirements. We only pass on your data if this is necessary, for example, for contractual purposes or on the basis of legitimate interests in the economic and effective operation of our business.
If we use subcontractors to provide our services, we take appropriate legal precautions and corresponding technical and organizational measures to ensure the protection of personal data in accordance with the relevant legal regulations.
Data transfer to a third country or an international organization
Third countries are countries in which the GDPR is not directly applicable law. This basically includes all countries outside the EU or the European Economic Area.
Data is transferred to a third country or an international organization. It is taken into account that appropriate/adequate safeguards are in place and that you have enforceable rights and effective legal remedies.
A copy of the appropriate safeguards can be found at the following links:
Standard contractual clauses:
https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2010:039:0005:0018:EN:PDF
Retention period of your personal data
We adhere to the principles of data minimization and data avoidance. This means that we only store your data for as long as necessary to fulfill the aforementioned purposes or as stipulated by the various storage periods provided for by law. If the respective purpose no longer applies or after the corresponding periods have expired, your data will be routinely blocked or deleted in accordance with the statutory provisions.
We have created an internal company concept to ensure this procedure.
How to contact us
If you contact us via the website, you consent to electronic communication. Personal data will be processed when you contact us electronically. The information you provide will be stored exclusively for the purpose of processing your inquiry and for possible follow-up questions.
We would like to give you the legal basis for this:
- Processing for the performance of our services and implementation of contractual measures Art. 6 para. 1 lit. b) GDPR
We would like to point out that emails can be read or changed without authorization and unnoticed during transmission. We would also like to draw your attention to the fact that we use software to filter unwanted emails (spam filter). The spam filter can reject emails if they have been falsely identified as spam due to certain characteristics.
What rights do you have?a) Right to informationYou have the right to obtain information about your stored data free of charge. Upon request, we will inform you in writing which of your personal data we have stored. This also includes the origin and recipients of your data as well as the purpose of the data processing.
b) Right to rectification
You have the right to have your data stored by us rectified if it is incorrect. You can also request that processing be restricted, e.g. if the accuracy of your personal data is disputed.
c) Right to blocking
You can also have your data blocked. To ensure that your data can be blocked at any time, this data must be kept in a lock file for control purposes.
d) Right to erasure
You can request the erasure of your personal data, provided there are no statutory retention obligations. If such an obligation exists, we will block your data upon request. If the relevant legal requirements are met, we will delete your personal data even without your request.
e) Right to data portability
You are entitled to request that we provide you with the personal data transmitted to us in a format that allows it to be transmitted to another location.
f) Right to lodge a complaint with a supervisory authority
You have the right to lodge a complaint with a data protection supervisory authority.
Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
Promenade 27, 91522 Ansbach, Germany
Telephone: +49 981 53-1300
Telefax: +49 981 53-981300
You can open the complaint form via the following link: https://www.lda.bayern.de/de/beschwerde.html
Note: A complaint can also be submitted to any data protection supervisory authority within the EU.
g) Right to object
You have the right to object at any time, on grounds relating to your particular situation, to the processing of your data in accordance with Article 6(1)(e) and (f); this also applies to profiling based on these provisions.
RATHGEBER GmbH & Co. KG will then no longer process your personal data unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.
Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing. In the event of such an objection, we will no longer process your personal data for the purposes of direct advertising. All you need to do is send us an email to this effect.
You have the option to withdraw your consent to the processing of your data at any time with effect for the future without giving reasons. You will not suffer any disadvantages as a result of the revocation. All you need to do is send us an email to this effect.
However, such a revocation does not affect the legality of the processing carried out up to the time of revocation on the legal basis of Art. 6 para. 1 letter a) GDPR.
To assert your rights as a data subject, please send us an email to the following address: datenschutz@rathgeber.eu
Protection of your personal data
We take contractual, technical and organizational security measures according to the state of the art to ensure that the data protection laws are complied with and thus to protect the processed data against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
The security measures include in particular the encrypted transmission of data between your browser and our server. A 256-bit SSL (AES 256) encryption technology is used for this purpose.
Your personal data is protected within the scope of the following points (excerpt):
a) Safeguarding the confidentiality of your personal data
In order to safeguard the confidentiality of your data stored by us, we have taken various measures to control access and access control.
b) Safeguarding the integrity of your personal data
In order to safeguard the integrity of your data stored by us, we have taken various measures to control the transfer and input of data.
c) Safeguarding the availability of your personal data
In order to safeguard the availability of your data stored by us, we have taken various measures to control orders and availability.
Protection of minors
Personal information may only be provided to us by persons under the age of 16 with the express consent of their legal guardians. This data is processed in accordance with this privacy policy.
Server log filesThe provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Time of the server request
- IP address
This data is not merged with other data sources.
The basis for data processing is our legitimate interest in accordance with Art. 6 para. 1 lit. f) GDPR.
Cookies
Cookies are small text files that are stored locally in the cache of your Internet browser. Cookies make it possible, for example, to recognize the Internet browser. The files are used to help the browser navigate through the website and to make full use of all functions.
CookiebotThis website uses the cookie consent tool of Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark ("Cookiebot"), which sets technically necessary cookies to store your cookie preferences. This data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in providing a cookie consent management service for website visitors
Use of Google Tag Manager
We use the Google Tag Manager. This service allows website tags to be managed via an interface. Google Tag Manager only implements tags. No cookies are set and no personal data is collected. The Google Tag Manager triggers other tags that may collect data. The Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, it will remain in place for all tracking tags if they are implemented with Google Tag Manager.
More information about Google Tag Manager can be found at the following link: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/
You have the option of preventing all Google Tag Manager tags from being sent. To do this, you must click on the following opt-out link to place the Google Tag Manager deactivation cookie in your browser.
Click here to be excluded from collection via Google Tag Manager:
Change consent
Revoke consent
Use of Google Analytics
If you have given your consent, this website uses Google Analytics, a web analytics service provided by Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Through the use of Google Analytics on our website, we are joint controllers with Google within the meaning of Art. 26 GDPR. However, as Google does not offer the conclusion of a joint controllership agreement pursuant to Art. 26 GDPR, such an agreement could not be concluded.
Google Analytics uses cookies that enable your use of our website to be analyzed. The information collected by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.
We use Google Signals. This allows Google Analytics to collect additional information about users who have activated personalized ads (interests and demographic data) and ads can be delivered to these users in cross-device remarketing campaigns.
We use the 'anonymizeIP' function (so-called IP masking): Due to the activation of IP anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.
During your visit to the website, the following data is collected:
- the pages you visit, your "click path"
- achievement of "website goals" (conversions, e.g. newsletter registrations, downloads, purchases). Newsletter registrations, downloads, purchases)
- your user behavior (e.g. clicks, dwell time, bounce rates)
- your approximate location (region)
- your IP address (in abbreviated form)
- technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
- your Internet provider
- the referrer URL (via which website/advertising medium you came to this website)
Purposes of processing
On behalf of the operator of this website, Google will use this information for the purpose of evaluating your (pseudonymous) use of the website and compiling reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website.
The recipient of the data is
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
as part of a joint responsibility with the website operators. We have not concluded a joint responsibility agreement with Google, as Google does not provide this.
Google LLC, based in California, USA, and possibly US authorities can access the data stored by Google (Patriot Act). This poses a high risk if the user consents to tracking by Google Analytics.
Transfer to third countries
Data is transferred to the USA.
Storage period
The data sent by us and linked to cookies is stored by Google Analytics for at least 14 months. The deletion of data on our site, whose retention period has been reached, takes place automatically once a month.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by
a. Not giving your consent to the setting of cookies or
b. Downloading and installing the browser add-on to deactivate Google Analytics HERE.
You can also prevent the storage of cookies by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, this may limit the functionality of this and other websites.
Legal basis and revocation option
Your consent applies to this data processing, Art.6 Para.1 S.1 lit.a GDPR. You can revoke your consent at any time with effect for the future by accessing the cookie settings and changing your selection there.
For more information on the terms of use of Google Analytics and data protection at Google, please visit https://www.google.com/analytics/terms/de.html and https://policies.google.com/?hl=en.
Use of Google Ads conversion tracking
We use the online advertising program "Google Ads" on this website and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to offers with the help of advertising material on external websites. We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to calculate the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie.Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your Internet browser under the menu item "User settings". You will then not be included in the conversion tracking statistics. We use Google Ads on the basis of our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. F GDPR. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. In the USA.
You can obtain further information about Google's data protection provisions at the following Internet address: https://www.google.de/policies/privacy
You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=en
Please note that you may not be able to use certain functions of this website, or only to a limited extent, if you have deactivated the use of cookies.
To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or alternatively follow the option described above to make an objectionGoogle Ads Remarketing
Our website uses the functions of Google Ads Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing takes place on the basis of your consent in accordance with Art. 6 para. 1 lit. a) GDPR
Further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize the ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data in order to create target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. In the USA.
Details on the processing triggered by Google Ads Remarketing and how Google handles data from websites can be found here:
https://policies.google.com/technologies/partner-sites.
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/onweb/.
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/.
To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (A) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "cookie consent tool" provided on the website or alternatively follow the option described above to make an objection
Use of Google AJAX Search API via Java Script Code
We use Google AJAX Search API via JavaScript code, which enables you to search for other websites on our website using Google Search. By using the search field, personal data may be passed on to Google and processed. To prevent the execution of the Java Script code used, you must install a Java Script blocker (e.g. www.noscript.net)
Microsoft Advertising (Microsoft Corporation)
This website uses the conversion tracking technology "Microsoft Advertising" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Advertising places a cookie on your computer if you have reached our website via a Microsoft Advertising ad. Cookies are small text files that are stored on your end device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page). If personal data is processed, this is done in accordance with Art. 6 para. 1 lit. a) GDPR on the basis of your consent. You can revoke your consent at any time with effect for the future: http://choice.microsoft.com/de/opt-out.
The information collected using the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. If you do not wish to participate in tracking, please refuse your consent in our consent banner. We will then not carry out conversion tracking using Bing Ads and you will not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU https://www.youronlinechoices.com/de/praferenzmanagement/ to check whether Microsoft advertising cookies are set in your browser and deactivate them.
You can find more information about Microsoft Advertising's privacy policy at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement.
Office communication: Microsoft (Microsoft 365, Microsoft Teams)
We use Microsoft 365 and Microsoft Teams to conduct our usual office communications and for conference calls, online meetings and/or video conferences. If we record online meetings, we will inform you before the start and - if necessary - ask for your verbal consent. If you do not wish to be recorded, you can leave the online meeting.
If it is necessary for the purposes of logging the results of an online meeting, we will log the chat content.
Microsoft 365 and Microsoft Teams are a service provided by Microsoft Ireland Operations, Ltd. for which we have concluded a data processing agreement with the provider.
Different types of data are processed when using "Microsoft Teams". The scope of the data also depends on the data you provide before or when participating in an "online meeting".
The following personal data is processed:
- User details: display name, email address, profile picture (optional), preferred language
- Meeting metadata: e.g. date, time, meeting ID, telephone number, location
- Text, audio and video data: You may have the option of using the chat function in an online meeting. In this case, the text entries you make will be processed in order to display them in the online meeting
In order to enable the display of video and the playback of audio, the data from the microphone of your end device and from a video camera of the end device are processed for the duration of the meeting. You can switch off or mute the camera or microphone yourself at any time via the "Microsoft Teams" applications.
If there is no contractual relationship with you, the legal basis for the processing of your personal data is Art. 6 para. 1 lit. f) GDPR. Our interest here is in the effective conduct of online meetings.HubSpotWe use the HubSpot service for various purposes on this website. HubSpot is a software company from the USA with a branch in Ireland.
Contact:
HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500.
Hubspot is an integrated software solution that we use to cover various aspects of our online marketing. These include:
email marketing, social media publishing & reporting, contact management (e.g. user segmentation & CRM), landing pages and contact forms.
Our sign-up service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information and the content of our website is stored on the servers of our software partner HubSpot. It can be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. All information we collect is subject to this privacy policy. We use all information collected exclusively to optimize our marketing measures.
- Geographic location
- Browser type
- Navigation information
- Referral URL
- Performance data
- Information about how often the application is used
- Mobile apps data
- Login information for the HubSpot subscription service
- Files, displayed on site
- Domain names
- Pages viewed
- Aggregated usage
- Operating system version
- Internet service provider
- Device identifier
- IP address
- Duration of visit
- Where the application was downloaded from
- Operating system
- Events, that occur within the application
- Access times
- Clickstream data
- Device model and version
In addition, we also use Hubspot to provide contact forms. The legal basis for processing is your consent in accordance with Art. 6 para. 1 lit. a GDPR. If you do not want Hubspot to collect and process the aforementioned data, you can refuse your consent or revoke it at any time with effect for the future.
The personal data will be stored for as long as it is necessary to fulfill the purpose of processing. The data will be deleted as soon as it is no longer required to achieve the purpose.
Mehr Informationen zu den Datenschutzbestimmungen von HubSpot finden Sie hier.
More information from HubSpot regarding the EU data protection regulations can be found here.
More information about the cookies used by HubSpot can be found hier & hier.
Sharing posts on social media platforms (Facebook, LinkedIn, XING)
On our website, we offer you the option of sharing content via the "Share" buttons on the social networks Facebook, LinkedIn and XING.
These services are operated by the following companies:
Facebook:
Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
LinkedIn:
LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland
XING:
New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany
When you access a page on our website that contains such a button, your browser does not establish a direct connection to the servers of these services. Only when you actively click on the respective button will data be transmitted directly to the respective social network. As a result, personal data such as your IP address and the information that you have visited our website may be transmitted to the operator of the respective social network.
We have no influence on the amount of data that is collected by the respective social network after the button is activated.For more information, please refer to the privacy policies of the respective social networks:
Facebook privacy policy: https://www.facebook.com/about/privacy
Privacy policy of LinkedIn: https://www.linkedin.com/legal/privacy-policy
Privacy policy of XING: https://privacy.xing.com/de/datenschutzerklaerung
The legal basis for the use of the social media buttons is your consent in accordance with Art. 6 para. 1 lit. a GDPR, which you give by actively clicking the button. You can withdraw this consent at any time with effect for the future by no longer using the social media buttons.
Facebook pixelIn order to analyze and optimize our offer and our advertising measures, we use the so-called "Facebook pixel" of the social network Facebook, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, on our pages. The Facebook pixel makes it possible to measure, evaluate and optimize the effectiveness of Facebook ads for statistical and market research purposes. We only receive reports from Facebook in anonymized form.
With the help of the Facebook pixel, however, it is also possible for Facebook to determine the visitors to our online offer as a target group for the display of ads (so-called "Facebook ads"). Therefore, we form a joint responsibility with Facebook in this case in accordance with Art. 26 GDPR. The Facebook pixel is integrated directly by Facebook when you visit our website and can store a cookie on your deviceFor the use of Facebook pixels, we have therefore obtained your consent via our consent banner (Art. 6 para. 1 lit. a) GDPR). The consent you have given applies both to the use of the tool and to the transfer of data to an insecure third country (in this case, the USA). US authorities can access the data stored on Facebook (Patriot Act). As a result, there is a high risk if the user consents to tracking or the use of the Facebook tool.
The Facebook pixel allows us to categorize visitors to our website into specific target groups in order to display corresponding advertisements ("ads") on Facebook. The data collected (e.g. IP addresses, information about the web browser, the location of the website, buttons clicked on, pixel IDs and other features) cannot be viewed by us, but can only be used in the context of displaying certain advertisements.
Cookies are also set as part of the use of the Facebook pixel code. We use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences").
With the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of users and want to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
If you have a Facebook account and are logged in, your visit to this website will be assigned to your Facebook user account. If you log in to Facebook after visiting our website or visit Facebook while logged in, the visit to our online offering will be noted in your profile and can be used by Facebook for its own market research and advertising purposes
We also use the additional function "extended comparison" when using the Facebook pixel, whereby data for the creation of target groups ("Custom Audiences" or "Look Alike Audiences") is transmitted to Facebook in encrypted form. Transmitted here are:
- Frequency and duration of page views
- Use of website functions
- Device type and browser settings (operating system, firmware, language settings)
- Purchases made (time, quantity, name[s] of product[s], value)
- Interests (go to www.facebook.com/ads/preferences to view these)
- Demographic characteristics
- Location (via anonymized IP addresses).
Facebook processes the data in accordance with Facebook's Data Usage Policy (https://www.facebook.com/about/privacy/).
This allows users of the website to be shown interest-based advertisements ("Facebook ads") when they visit Facebook or other websites that also use this process. In this way, we pursue the interest of showing you advertising that corresponds to your interests in order to make our websites more interesting for you.
In order to exchange the respective data, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of Facebook Custom Audiences, Facebook receives the information that you have called up the corresponding website of our Internet presence or clicked on an advertisement from us. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will find out and store your IP address and other identifying features.If you have consented to this, we may pass on your telephone number or e-mail address to "Facebook" in order to be able to show you advertisements that match your interests.
You can find out how the Facebook pixel is used for advertising campaigns at https://www.facebook.com/business/learn/facebook-ads-pixel
More information on Facebook's data policy can be found at https://www.facebook.com/policy.php.
For more information on data processing by Facebook, please visit https://www.facebook.com/about/privacy.
We store your data for as long as we need it for the respective purpose (display of interest-based advertising) and you have not objected to the storage of your data or revoked your consent.
Use of videos from YouTube
We use the YouTube implementation function to display and play videos from the provider "YouTube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google")
We use the extended data protection mode, which only starts storing user information when the video(s) is/are played. If the playback of the implemented YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior.
According to information from "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your YouTube profile, you must log out before activating the button.
Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. Such an evaluation is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or demand-oriented design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.
When using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA. Regardless of whether the embedded videos are played, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence. Further information on data protection at "YouTube" can be found in the provider's privacy policy at https://www.google.de/intl/de/policies/privacy.
To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie-Consent-Tool" provided on the website.
Newsletter
If you subscribe to our email newsletter, we will send you regular information about our offers. Personal data is collected for this purpose. The only mandatory information for sending the newsletter is your e-mail address. The provision of any other data is voluntary and is used to address you personally. This data is used by us for our own advertising purposes in the form of the e-mail newsletter, provided that you have expressly consented to this as follows:
"Yes, I would like to subscribe to the newsletter! I have taken note of the data protection information"
We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to the newsletter being sent. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in future by clicking on the corresponding link.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a) GDPR. When you register for the newsletter, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date.You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending us a message to this effect by email to info@rathgeber.eu. Once you have unsubscribed, your email address will be immediately deleted from our newsletter mailing list and included in a blocking file to ensure that it can be revoked.
Newsletter dispatch via Optimizley CampaignOur email newsletters are sent via the technical service provider
Optimizley Campaign, Wallstraße 16, 10179 Berlin ("Optimizley"),
to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system.
The data you enter for the purpose of subscribing to the newsletter (e.g. e-mail address) will be stored on Optimizley's servers in the EU.
Optimizley uses this information to send and statistically evaluate the newsletter on our behalf.
For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which are one-pixel image files that are stored on our website. This allows us to determine whether a newsletter message has been opened and which links have been clicked on. Conversion tracking can also be used to analyze whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data. A direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
We have concluded an order processing contract with Optimizley, in which we oblige Optimizley to protect our customers' data and not to pass it on to third parties.
You can view Optimizley's privacy policy here:
https://www.optimizely.com/de/trust-center/security/
Change to our privacy policy
We reserve the right to amend our privacy policy at short notice to ensure that it always complies with current legal requirements or to implement changes to our services. This may concern, for example, the introduction of new services. The new privacy policy will then apply to your next visit.