Advertising labeling

Walkolution: Innovative labeling for movement and productivity

14.03.2025
A product that brings movement into everyday working life deserves a label that radiates dynamism and value. Together with Walkolution, RATHGEBER has developed a solution that combines design, functionality and quality - for a visible and tangible brand presence.

The ideal label combines function and design. The collaboration between Walkolution and RATHGEBER is a successful example of this. The innovative treadmill desk system from Walkolution relies on high-quality materials and a well thought-out design. The right labeling must live up to this claim.

Precisely coordinated: ABS plastic with textured paint

In order to seamlessly integrate the brand logo into the design of the Walkolution product, an individual labeling solution was developed. The basis is a cover made of high-quality ABS plastic, which has been finished in a matt black textured paint. Special perforations next to the logo enable a targeted LED display. This detailed work not only makes the branding visually appealing, but also integrates an additional functional component into the design.

An upgrade for the brand: embossed aluminum instead of foil

In a further development stage, the classic foil lettering was replaced by a logo made of high-quality 3D aluminum. This variant underlines the high quality of the Walkolution design and creates a tactile brand experience. The embossing gives the logo a subtle but striking three-dimensionality that harmonizes perfectly with the elegant material options of the treadmill.

Perfectly integrated into the product

The Walkolution treadmill desk system is designed for a productive and healthy way of working. It is motorless, quiet and uses durable, sustainable materials such as solid beech wood. The new labeling can be seamlessly integrated into the design and underlines the value of the product. The combination of sophisticated branding and high-quality materials creates a coherent brand presence that blends harmoniously into the overall concept. This individual labeling solution proves once again that brand elements are more than just a logo - they are an integral part of the product experience.

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