Eau de gin: when labeling becomes an experience
07.05.2026How a fragrance becomes a premium product in its own right - and why RATHGEBER's aluminum labels play a central role in this.
With Eau de Gin, Little Urban Distillery has deliberately broken new ground. Inspired by the scent of gin distillation, a perfume was created that is not intended as an accompanying product, but stands for itself. The requirements for design, materiality and labeling were correspondingly high.
Together with RATHGEBER, the manufactory opted for 0.3 mm thin aluminum labels, which give the product a calm, precise and durable high-quality appearance. The metal label is not just an information carrier, but part of the overall experience: visible, tangible and consistently well thought-out down to the last detail.
In close collaboration, the embossing, lighting effect and accuracy of fit were coordinated so that the label supports the character of Eau de Gin - minimalist, high-quality and authentic.
You can read the whole story behind Eau de Gin, the idea behind it and the collaboration with RATHGEBER in our Inspiration section.
