IDtrace - Invisible security for brands and products

In a world in which product piracy and gray market activities endanger brands, reliable identification is crucial. Together with its Swiss technology partner Dynamic Element AG, RATHGEBER is taking an innovative approach: with IDtrace, we offer a solution that makes products unmistakable - while leaving the design unchanged.

What makes IDtrace so special?

Each surface of a logo or emblem has individual, microscopic features that are created during the production process. These features are captured using artificial intelligence and stored as a digital fingerprint. The result:

• Item-Level Identification - each individual product in a series is uniquely identifiable.
• Invisible security - no visible codes, no additional materials, no design changes.
• Sustainability - no chips, no labels, no interventions in the production process.
• Long-term verifiability - the identity remains verifiable even after years.

End customers can check the authenticity of a product themselves - simply by smartphone. This creates trust and closeness to the brand.

IDtrace complements existing solutions such as the SQR® code

While the SQR® code serves as a visible, copy-proof bridge between the physical product and the digital product passport, IDtrace works completely invisibly. Both technologies together offer maximum security and interaction.

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