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A treat for the senses - premium packaging with three-dimensional eye-catcher
On premium packaging, three-dimensional emblems and lettering don’t just catch the eye. The tactile experience also has an impact. After all, the sense of touch subconsciously affects our perception.
Three-dimensional emblems and lettering stand out and invite customers to touch them
When purchasing a premium product, customers pay more attention to a positive user experience or coherent brand experience. All the senses are brought into play. Customers form first impressions based on appearance. That's where they derive their expectations for products. The tactile effect enhances this feeling. It entrenches messaging deeper in the memory and makes it more credible. It also increases the perception of your product’s value and makes customers readier to buy.
Touching products boosts the rate of spontaneous purchases by 40 per cent. Thirty seconds spent touching a product can boost perception of its financial value by 50 per cent. Motor (brand) actions double unaided memory power.AUTHORS OLAF HARTMANN AND SEBASTIAN HAUPT DESCRIBE THE TACTILE EFFECT IN THEIR BOOK ‘TOUCH’.
Boost your marketing impact
We cater to your personal labelling requirements to offer your customers a coherent brand experience and create a positive brand perception. This has particular impact at the point of sale (POS) and other touchpoints.
For product packaging showcased in the best possible light, the tactile effect even works online (virtual texture), for instance, where the lack of physical touch is simulated on screen by super-zoom effects or interactive 3D images.
As well as the tactile experience, a personal approach can also inspire positive feelings. Personalised emblems give products and packaging a personal touch to make them stand out from the crowd.
From analogue to digital
High-quality 3D brand logos can also be combined on packaging and products with an NFC transponder. The digital world allows companies to offer their customers more service and additional information on the product they've purchased.
Labelling solutions for special moments
We offer a wide variety of customisable labelling solutions for marketing and technology. Be inspired by our high-quality product ranges and the successful examples of our customers.
As a reliable partner in development, the RATHGEBER Group offers you smart solutions connecting analogue products with the digital world. From managing processes using RFID/NFC technology to flexible web and mobile applications.