Eye-catching 3D features for trendy sports products
3D emblems and lettering are extraordinary eye-catching features that prove their worth among customers. Sports retail proves this time and again in a hotly-contested market. If you can succeed in sparking buyers’ imaginations, you're more likely to succeed in selling your products.
Sustainable solutions for special moments
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3D emblems and lettering influence buyer behaviour
Over 70 per cent of purchasing decisions take place directly at the POS. It's about staking your claim as a brand amid the constant flood of stimuli. As we know, differentiation is less about technological highlights than the brand itself and the product design. You can create special striking touches using 3D logos, emblems and decorative elements. This helps products stand out ‘on the go’ at sporting activities, as well as at the point of sale.
With climate-neutral products, you help the consumer make a very easy decision to protect the environment - just by buying your products.
Sustainability drives success
Another driver of success for sports manufacturers is a demonstrable sustainability strategy. This means eco-friendly manufacturing is a priority even in product labelling. RATHGEBER recognised its responsibility in this regard as a labelling specialist at an early stage and has therefore been a completely climate-neutral company since 2010. Production has also been switched to CO2-saving processes: We offset unavoidable emissions by supporting climate protection projects through the voluntary purchase of official CO2 certificates.
Attention to detail brings palpable benefits
When a customer buys a product, it all comes down to feeling good all over. All the senses are brought into play. The texture as well as the look draws extra attention, helping messages stick in the mind and making them more credible. It also increases the perception of your product’s value and highlights the attention to detail that's gone into it. Customers are readier to buy the products as a result.
The personal message inspires emotions as well as the visual experience. Personalised emblems add an individual touch to sports products, making them stand out from the crowd.
3D brand logos and design elements can be combined with an NFC transponder on sports products to bridge the gap to the digital world.
Well-designed 3D logos have a texture effect that even works online (virtual texture), where the feel of the logo is simulated onscreen by super-zoom effects or interactive 3D images.