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Marketing solution

Limited edition in the spotlight with curved aluminium tag

Beyerdynamic is one of the most renowned producers of audio technology on the market. The Heilbronn-based company's DT 770 Pro headphones are a classic product that has been popular with customers for years. To mark the 88th anniversary of the company, Beyerdynamic has created a limited edition of the headphones – set apart with an emblem supplied by RATHGEBER. 

Their label, a black aluminium tag, is glued into an indent on the headphone earpieces and embossed with the type designation. The shiny silver ‘DT 770 Pro Limited Edition’ lettering set against a predominantly matt black emblem really grabs your attention. Fine microprinting of an ‘88’ pattern add to the headphones’ high-quality look and feel, as does the glossy black on matt black screen printing technique used, almost ‘watermarking’ the 88-series. 

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