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Hepco & Becker

Marketing solution

German company Hepco & Becker, which is steeped in years of tradition, has been making high-quality motorbike accessories for over 40 years, as well as supplying motorbike customers with ingenious luggage systems, practical toolboxes and protective parts for more than 700 models of motorbike across all brands. A diverse range of products also means diverse labelling. The three plates in the image are all based on the same form of three-dimensional deformed and cut aluminium, and the motif is the same on all three. That’s where the similarities end, however.

With the first version (at the bottom of the image), for example, which was made using a high-quality industrial screen printing technique, the motif is slightly raised. This improves the contrast between the individual layers of paint, even when looked at side-on. The embossed lettering can be seen and felt clearly.

By contrast, the silver-coloured plate in the middle is as smooth as glass. In this case, the motif has been painstakingly brushed. The self-contained lettering is raised and three-dimensional, while the fine lines in the background are extremely subtle and machined into the metal with great precision.

With the third version (see image above), the motif positively leaps out at the person viewing it. Digital 3D printing was used to create this label. In this case, the pattern tangibly moves forward, and the lettering appears to jump out from ‘dense thicket’. This version is not only impressive to look at, but also to touch, and takes your fingertips on a voyage of discovery.

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